The L.A.B. is the culminative brainchild project of the 3 brands Ivy League Empire, Alex Au'Dae, and Bryce Nation. Bryce Nation is a record label based out of Africa signed with Ivy League Empire. The L.A.B. will not only introduce various top independent artists from all over Africa, but also comedians, social media influencers, producers, designers, and so much more. The L.A.B. will be comprised of a multi-faceted network deeply integrated and connected to all different aspects of the African culture. This will be a platform to provide some of Africa's top talent the opportunity to be heard in the U.S. market and various other markets around the world. The L.A.B. will also feature events and gallerias which will spotlight various aspects of the African culture from dance, merchandising, and even food. All merchandise and content supplied to or represented by The L.A.B. on behalf of its clients will be 100% authentic, directly from the African market and the creators of the content and merchandise. The L.A.B. will deliver a cultural experience of Africa directly to the U.S. market, so that you too can experience overseas enjoying the roots of the music culture, period.